Politics

MarketingPolitics

How SEO Companies In Edinburgh Can Help Local Politicians

In the United States, politicians work tirelessly on their campaigns, trying to gain the public’s trust and votes. In Scotland, the situation is very much the same. Marketing is key to a great political campaign, as you can read in some of my previous blogs. It’s important to look at how SEO (Search Engine Optimisation) and how SEO companies in Edinburgh can help local politicians. Many campaigners fail to truly realize the power of online marketing and therefore see no need to optimise their sites for search engines. However, this is one of the biggest factors in the success of millions of businesses. SEO is absolutely necessary for modern politicians.

Read on and find out how SEO companies like Smarter Digital Marketing could help with your local political campaign.…

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MarketingPolitics

Political Marketing Tactics: What Techniques Work Best?

In an ideal world political marketing tactics wouldn’t be necessary. Each candidate would be judged on charisma and policy alone. However, we live in a world where it has become vital to market political campaigns in the right way. To put it simply – marketing wins elections. If you get the marketing wrong for a political campaign, then the chances of success become almost non-existent. But which ones work best? Let’s take a look at what marketing techniques work best in the political world:…

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Politics

The Reasons Why Young People Should Vote

Young people are known for not using their vote. It is becoming too much of an occurrence in today’s society. Millennials take up nearly 50% of the population that can vote in the US, but they are amongst the lowest in groups that actually use that vote. Whether that is down to laziness or that they don’t think it affects them. But young people should vote, and here are the reasons why:…

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Politics

How the Internet has Changed Political Campaigning

There is no two ways about it, the internet has changed political campaigning. We have seen a major shift in the way that politicians are campaigning. While traditional methods will never fully go away and still serve a purpose, digital is quickly becoming king. This was evident back in 2016 when Donald Trump spent 50% of his campaign budget on his quest to become POTUS. Before then, campaigns would use around 15-20%. It was a bold move that obviously paid off when he won the election. So let’s take a look at how the internet is changing the way our politician’s campaign:…

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