In the United States, politicians work tirelessly on their campaigns, trying to gain the public’s trust and votes. In Scotland, the situation is very much the same. Marketing is key to a great political campaign, as you can read in some of my previous blogs. It’s important to look at how SEO (Search Engine Optimisation) and how SEO companies in Edinburgh can help local politicians. Many campaigners fail to truly realize the power of online marketing and therefore see no need to optimise their sites for search engines. However, this is one of the biggest factors in the success of millions of businesses. SEO is absolutely necessary for modern politicians.
Read on and find out how SEO companies like Smarter Digital Marketing could help with your local political campaign.
Politics In Scotland
Across the pond, politics in Scotland is also very competitive. Between Brexit and a Scottish Government vying for another Independence Referendum, they have a lot on their plate. This turbulent time has meant the political parties in power and in each seat can change dramatically. At the moment, politicians need to be on their toes and they need to be seen to be doing great work in their community and in parliament. Obviously visiting your constituency is the best thing for improving your local presence, but a great online presence can also help too.
How SEO Can Help Local Politicians
The question still remains, how can SEO help politicians? First of all, it helps enormously with your presence. If you can rank high on searches for ‘Scottish politicians’ or similar, you will be seen all across the country as one of the more prominent politicians. This can be great for your image.
Secondly, SEO can put your own official website ahead of any unofficial mentions of your name. For example, if you have been criticised in any newspapers or blogs. SEO can help to put your website first and forefront. People are less likely to notice the bad reviews if they are pushed to the second or third page of search results.
SEO Companies in Edinburgh
If you are a fellow politician hoping to do well in the next set of elections, get in touch with Smarter Digital Marketing. This agency is young and bright, as well as achieving massive results across the whole of the UK. Get in touch with them if you would like to hear about what SEO can do for your local campaign. They are definitely one of the top SEO companies in Edinburgh!